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Governor Bryan Clarifies New York Jets Partnership Cost; Expresses Concern Over Tourism Dip

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Governor Albert Bryan Jr. stands firm on the recent partnerships forged between the U.S. Virgin Islands (USVI) and Major League Baseball teams, affirming that the costs are significantly lower than what has been circulating in public discourse.

In a recent candid discussion with the Consortium, Governor Bryan addressed the rumors surrounding the marketing collaboration with the New York Jets. Contrary to the widely speculated $10 million expenditure, the actual annual cost is under $1 million. However, the exact figure remains undisclosed due to confidentiality agreements, as highlighted by the Governor. The partnership with the Jets is structured as a three-year deal, as revealed by Bryan.

These sports partnerships aim at elevating the USVI’s visibility, especially in the metropolitan areas represented by the New York Jets, Chicago Cubs, and Boston Red Sox. Increased attention from east coast cities’ residents potentially translates to enhanced air connectivity between the USVI and the U.S. eastern seaboard, a development Bryan envisions as beneficial for Virgin Islanders.

“The essence of securing more flights lies in ramping up the numbers from that region,” said Bryan. “Hence, allocating funds for advertising in those areas is a strategic move.”

Governor Bryan expressed satisfaction with the New York Jets deal, which is budgeted to cost below $3 million over its tenure of three years. Amid a nationwide tourism downturn, such initiatives to augment visibility and, in turn, visitor arrivals are deemed crucial by Bryan. He cited the noticeable decline in bustling weekends in Miami and a similar slump in the Virgin Islands, terming it a ‘Covid hangover.’

Reflecting on this year’s tourism statistics, Bryan voiced concern. “This year marked the first September and October with scant tourist activity in downtown Christiansted and St. Thomas, a situation unseen for about two years, and it’s unsettling,” he admitted.

Bryan pointed out that individuals who opted for the USVI during the pandemic-induced travel restrictions might now be exploring other destinations. He acknowledged the relatively high cost of visiting the USVI, with average daily rates ranging between $600 and $700, urging local hoteliers to possibly reevaluate their pricing structures.

On a broader spectrum, Governor Bryan is exploring regional synergies to position the USVI as a pivotal hub within the Caribbean. Engagements with the State Department and dialogues with Caribbean dignitaries have been initiated to align the USVI with CARICOM’s objectives. Bryan is optimistic about the potential boom in regional business, but also emphasizes the need for a robust workforce to cater to the anticipated growth. He mused about attracting more individuals from neighboring islands like St. Kitts, Antigua, St. Lucia, and Dominica to bolster the local workforce and foster regional cooperation.

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Tourism

Partial Budget Allocation Revives V.I. Dept. of Tourism Operations

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The Virgin Islands Department of Tourism (D.O.T.) received a crucial partial budget release on Tuesday, providing a lifeline for essential operations over the next three months. This crucial funding allows the department to maintain key services and settle some pending vendor payments.

Office of Management and Budget (OMB) Director Jenifer O’Neal confirmed the development during a WTJX Radio interview. “The department now has access to their fiscal year 2024 budget, at least for three months,” Ms. O’Neal explained. “This includes October, November, and December funds, now available in the ERP system, enabling immediate spending.”

This development follows intense scrutiny and reporting by the Consortium on the prolonged delay of D.O.T.’s budget, which led to operational challenges and workforce reductions. Senator Donna Frett-Gregory, a vocal advocate for resolving the funding impasse, has communicated concerns to the Dept. of Finance and OMB leaders, urging a swift resolution.

Sources revealed to the Consortium that Ms. O’Neal expressed frustration with the D.O.T. and Dept. of Finance for alleged excessive spending by the D.O.T. The exact amount of this overspending, rumored to be in the tens of millions, remains unclear, as is the Department of Tourism’s stance on these claims. Efforts to reach Joseph Boschulte, D.O.T. Commissioner, for comments have been unsuccessful.

Senator Frett-Gregory, chairing the influential Committee on Budget, Appropriations, and Finance, intends to hold a Senate hearing to delve deeper into this issue. Key officials from OMB, Dept. of Finance, and Dept. of Tourism are expected to testify.

The D.O.T.’s budget, primarily funded by the Tourism Advertising Revolving Fund (TARF) from Hotel Occupancy Tax revenues, was proposed at $32.1 million by the Bryan administration for FY2024. This funding is vital for the department to stay competitive in the tourism market. Despite the hold on its budget, which hindered financial commitments for months, the recent release of funds is a welcome relief for vendors. However, the extent to which the three-month allocation will cover the backlog of operations and vendor invoices is yet to be determined.

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Tourism

Honeymoon Beach in St. John Vies for Top Spot in USA Today’s Prestigious Caribbean Beach Award

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The U.S. Virgin Islands’ Department of Tourism is rejoicing in the prestigious nomination of Honeymoon Beach on St. John for the USA Today’s Best Caribbean Beach award. Located in the exquisite Caneel Bay, Honeymoon Beach is one of the 16 remarkable beaches on St. John, a testament to the island’s natural splendor.

St. John, with 60 percent of its territory under the guardianship of the U.S. National Parks, boasts a rich tapestry of lush foliage, pristine beaches, and a thriving marine ecosystem. This protective measure has been pivotal in preserving the island’s unspoiled beauty, as noted by the Department of Tourism.

The announcement, made by USA Today on Tuesday, includes Honeymoon Beach in its carefully curated shortlist. This selection, crafted by a panel of experts, now opens the door for the public to cast their votes for their preferred beach until January 1, 2024.

Commissioner Joseph Boschulte of the Department of Tourism shared his elation and pride over this significant nomination. “The inclusion of Honeymoon Beach in this prestigious list is a reflection of our enduring commitment to environmental stewardship and the enchanting appeal of our territory. We are deeply honored by this recognition and urge everyone who has cherished memories of the beach to vote and share your stories,” he remarked.

The Department of Tourism is mobilizing community engagement, inviting both residents and visitors who have experienced the tranquil allure of Honeymoon Beach to partake in the voting process. This effort underscores the community’s support for one of USVI’s most valued natural wonders. The nomination is not just an honor, but also a recognition of the U.S. Virgin Islands’ continuous efforts in preserving and showcasing its magnificent coastal landscapes.

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Tourism

Budget Impasse Forces Tourism Department to Cut Greeter and Entertainer Jobs

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In a significant operational setback, the Virgin Islands Department of Tourism (D.O.T.) has been compelled to lay off crucial staff members, including greeters and entertainers, as the holiday season approaches. These employees, often the first point of contact for tourists, along with DJs who perform at ports and events, are casualties of a broader restructuring triggered by budgetary constraints.

The root cause of these layoffs is the delay in the approval of D.O.T.’s fiscal year 2024 budget. Despite an expected budget of $32.1 million, largely supported by the Tourism Advertising Revolving Fund (TARF), the department has not yet received its allocation for 2024. This financial bottleneck has led to a domino effect, impacting not only staff but also numerous vendors awaiting payment.

Senator Donna Frett-Gregory, heading the Senate’s Committee on Budget, Appropriations, and Finance, expressed her concerns after discussing the issue with Tourism Commissioner Joseph Boschulte and Assistant Commissioner Alani Henneman. She emphasized that the department’s budget, which was approved early and signed off by the governor, should have been operational from the start of the fiscal year in early October. She noted that while other agencies have received their budgets and are being cautious with expenditures, the D.O.T., with its reliance on the well-funded TARF, faces a unique predicament.

Frett-Gregory pointed out that the TARF, fueled by Hotel Occupancy Tax revenues, holds ample funds to cover the D.O.T.’s budget for the fiscal year. She stated that the delay seems to stem from internal disagreements among various departments, including the Office of Management and Budget (OMB) and the Department of Finance.

The senator also highlighted concerns regarding unpaid vendors from the previous fiscal year and stressed the need for clarity on the use of TARF funds, which are governed by specific laws and require Senate authorization for expenditure.

Efforts to contact D.O.T. Commissioner Boschulte and Finance Commissioner Nominee Kevin McCurdy for comments were unsuccessful. However, Frett-Gregory mentioned that McCurdy has committed to resolving the budget issue. She underscored the urgency of addressing these internal issues to prevent further detriment to small businesses and the overall functioning of the department.

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