Tourism

Governor Bryan Highlights USVI’s Influence in Cruise Tourism at Seatrade 2024

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Governor Albert Bryan Jr. recently highlighted the U.S. Virgin Islands’ significant role in global cruise tourism at the Seatrade Global conference in Miami, emphasizing the territory’s commanding 5 percent market share. At a Government House press briefing this Monday, Governor Bryan shared insights from his participation in the conference, which took place from April 8 to 11. This event annually attracts executives, stakeholders, and government officials worldwide to discuss cruise industry trends and partnerships.

Initially skeptical about the conference’s value, Governor Bryan was impressed by the productive discussions this year, including meetings with leaders from major cruise lines such as Disney, Norwegian, MSC, Holland America, and Princess Caribbean. “These discussions were pivotal in shaping the decisions we’re making to advance our tourism sector,” he stated. The governor pointed out the exciting opportunities for St. Croix, noting its high potential for growth in the cruise industry.

Governor Bryan also noted that cruising has broadened globally, reaching non-traditional destinations like Palau and South Korea. Despite growing competition, he proudly stated that the Virgin Islands attract 1.6 million passengers annually, maintaining a strong presence with a 5 percent share of the global market.

He praised the V.I. Port Authority and V.I. Department of Tourism for their efforts in upgrading the tourism infrastructure, from boardwalks to restrooms, enhancing the overall visitor experience. With tourism accounting for 70% of the territory’s economy, these enhancements are proving essential. “These initiatives and investments are really proving to be worthwhile,” he remarked.

The governor also hinted at upcoming legislative changes inspired by discussions at Seatrade, aimed at boosting the cruise and tourism sectors, particularly on St. Croix. He expressed optimism about future public-private partnerships that emerged from the event.

Concluding his reflections on the conference, Governor Bryan shared that it offered a valuable perspective on how the Virgin Islands positions itself in the international market and leverages data analytics. He expressed satisfaction with the territory’s ongoing success and its role in the broader trend of global tourism expansion.

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