Connect with us

Tourism

U.S. Virgin Islands Garners National Acclaim at w3 Awards for Tourism Promotions

Published

on

The Virgin Islands Department of Tourism is celebrating a notable distinction with its recent accolades at the prestigious 18th annual w3 Awards, honoring outstanding achievements in digital marketing.

Their compelling campaign, “USVI: Naturally in Rhythm”, secured two silver awards, spotlighting its prowess in Brand Strategy and Integrated Marketing Campaigns.

Tourism Commissioner Joseph Boschulte couldn’t hide his elation over the achievement. He remarked, “This honor exemplifies the remarkable synergy between the Department of Tourism and our agency collaborators. It’s a testament to our joint endeavor in enhancing our campaigns to give audiences a glimpse into our rich culture even before setting foot on the islands.”

This triumph was realized with concerted efforts from agencies like Miles Partnership and Development Counsellors International. The Department of Tourism, through such collaborations, crafted engaging activations for crucial partnerships and exhibitions. These activations left a significant mark in prime markets including Chicago, Boston, New York/New Jersey, Philadelphia, Las Vegas, Savannah, West Palm Beach, and Fort Lauderdale, as mentioned in a press release.

The w3 Awards, esteemed for celebrating digital excellence, applauds the masterminds behind award-winning websites, online marketing endeavors, web videos, mobile sites, applications, social media, podcasts, and cutting-edge technologies. The Awards hold the distinction of being among the pioneer digital contests welcoming both large-scale agencies and smaller firms, as per the release.

This recent honor adds to the growing list of accolades for the U.S. Virgin Islands, which was also touted as a top Caribbean destination in the prestigious Condé Nast Traveler’s annual Reader’s Choice Awards.

For those intrigued by the allure of the U.S. Virgin Islands and wishing to explore more, additional information is accessible at https://www.visitusvi.com/.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tourism

Governor Bryan Launches Annual Tourism Feedback Summit for USVI

Published

on

Governor Albert Bryan has unveiled plans for an inaugural one-day summit aimed at gathering extensive feedback from stakeholders in the US Virgin Islands’ tourism industry. Announced during a Monday press briefing, the summit is envisioned as a post-season debrief to celebrate successes and identify opportunities for improvement.

Governor Bryan emphasized the importance of such a debrief, stating, “Following any major event, a thorough review of what worked, what didn’t, and how we can enhance operations is crucial.” He highlighted the summit’s goal to foster more cohesive operations across various sectors such as transportation, lodging, food & beverage, and excursions. The idea is to gather direct feedback from those closest to the tourism activities, encapsulating the experiences of both land-based and maritime visitors.

The governor drew upon his recent experience at the Seatrade convention in Miami, where the performance of the US Virgin Islands’ tourism was praised. “Our industry leaders are enthusiastic about our current trajectory,” he noted. Nevertheless, he sees the local summit as a strategic move to tailor discussions to the specific context and challenges of the USVI.

Governor Bryan has tasked Joe Boschulte and his team at the Department of Tourism with the summit’s organization, stressing the urgency of translating feedback into actionable plans. These actions, according to him, will involve collaborations among the executive branch, the legislature, and private sector partners to amplify the past season’s successes into future enhancements.

Highlighting the tourism sector’s significance, Governor Bryan remarked, “Tourism accounts for 70 percent of our economy, necessitating ongoing enhancement to maintain and boost our market position.” This new annual summit represents a proactive step in ensuring the US Virgin Islands remain a premier destination by aligning stakeholder efforts and directly addressing the industry’s unique challenges.

Continue Reading

Tourism

Governor Bryan Highlights USVI’s Influence in Cruise Tourism at Seatrade 2024

Published

on

Governor Albert Bryan Jr. recently highlighted the U.S. Virgin Islands’ significant role in global cruise tourism at the Seatrade Global conference in Miami, emphasizing the territory’s commanding 5 percent market share. At a Government House press briefing this Monday, Governor Bryan shared insights from his participation in the conference, which took place from April 8 to 11. This event annually attracts executives, stakeholders, and government officials worldwide to discuss cruise industry trends and partnerships.

Initially skeptical about the conference’s value, Governor Bryan was impressed by the productive discussions this year, including meetings with leaders from major cruise lines such as Disney, Norwegian, MSC, Holland America, and Princess Caribbean. “These discussions were pivotal in shaping the decisions we’re making to advance our tourism sector,” he stated. The governor pointed out the exciting opportunities for St. Croix, noting its high potential for growth in the cruise industry.

Governor Bryan also noted that cruising has broadened globally, reaching non-traditional destinations like Palau and South Korea. Despite growing competition, he proudly stated that the Virgin Islands attract 1.6 million passengers annually, maintaining a strong presence with a 5 percent share of the global market.

He praised the V.I. Port Authority and V.I. Department of Tourism for their efforts in upgrading the tourism infrastructure, from boardwalks to restrooms, enhancing the overall visitor experience. With tourism accounting for 70% of the territory’s economy, these enhancements are proving essential. “These initiatives and investments are really proving to be worthwhile,” he remarked.

The governor also hinted at upcoming legislative changes inspired by discussions at Seatrade, aimed at boosting the cruise and tourism sectors, particularly on St. Croix. He expressed optimism about future public-private partnerships that emerged from the event.

Concluding his reflections on the conference, Governor Bryan shared that it offered a valuable perspective on how the Virgin Islands positions itself in the international market and leverages data analytics. He expressed satisfaction with the territory’s ongoing success and its role in the broader trend of global tourism expansion.

Continue Reading

Tourism

USVI Highlights Tourism Achievements at Seatrade Cruise Global 2024

Published

on

The U.S. Virgin Islands Department of Tourism showcased their recent advancements and partnerships in the cruise industry at the 2024 Seatrade Cruise Global Conference in Miami, Florida. Led by Commissioner Joseph Boschulte, Assistant Commissioner Alani Henneman, and Deputy Commissioner RoseAnne Farrington, the USVI delegation played a pivotal role at the event.

The conference began with a welcoming barbecue sponsored by the Department of Tourism and hosted by Governor Albert Bryan Jr. This gathering brought together key figures from the Virgin Islands Legislature, Virgin Islands Port Authority, West Indian Company Limited, Magens Bay Authority, and the U.S. Virgin Islands Government Employee Retirement System. Together, they promoted the USVI as a top Caribbean destination.

Commissioner Boschulte emphasized the vital role of cruising in the USVI’s tourism strategy, stating, “Cruise tourism remains a cornerstone for our visitor intake, and Seatrade offers a unique platform for us to engage with industry leaders and share essential updates to bolster our relationships.”

During the event, Boschulte appeared on the Caribbean Spotlight panel, moderated by Michelle Paige, CEO of the Florida-Caribbean Cruise Association (FCCA). Paige lauded Boschulte’s contributions, referencing his accolade as the 2023 Caribbean Tourism Executive of the Year by Caribbean Journal. She noted, “The U.S. Virgin Islands have undergone significant growth, largely due to Boschulte’s leadership in navigating post-pandemic challenges with innovation and a data-centric approach to tourism.”

The USVI team also participated in key discussions with executives from Disney Cruise Line, Norwegian Cruise Line, and Carnival Corporation & plc, exploring ongoing partnerships and new opportunities.

Boschulte highlighted the cruise sector’s robust recovery and growth, pointing out a 13% increase in visitor numbers in 2023 compared to 2019, with over 1.6 million passengers from 495 ship calls. This trend is expected to continue, with an anticipated 5% rise in cruise passenger arrivals in 2024.

He concluded, “Our collaborative efforts with partners like the FCCA and the Caribbean Tourism Organization are a testament to the Caribbean’s united front in tourism. We are committed to providing a safe and welcoming destination, ensuring memorable experiences for our visitors and showcasing the unique attributes of the USVI.”

Continue Reading

Trending