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Touched by Tiva: Sativa Williams’ Journey from Hobbyist to Beauty Mogul on St. Croix

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Exquisite makeup and eyebrow tattooing showcased by Touched by Tiva. Courtesy of TOUCHED BY TIVA

A transformational tale of ambition and artistry is unfolding on St. Croix, where Sativa Williams, the creative force behind Touched by Tiva Makeup Studio, has turned her fervent interest in makeup into a thriving enterprise. This business not only offers a wide array of beauty enhancements but also stands as a beacon for those aspiring to convert their passions into successful careers.

Sativa Williams embarked on her beautification odyssey with a simple curiosity about makeup, which quickly blossomed into a creative outlet as she adorned friends and family, receiving critical yet constructive feedback from her closest kin. Her talent became evident during her tenure at the University of the Virgin Islands on St. Thomas, where her reputation as a skilled makeup artist grew, leading to numerous requests for her services at various events.

Returning to her roots on St. Croix, the demand for Sativa’s expertise continued unabated. After experimenting with different vocations, she acknowledged her unwavering passion for the beauty sector. With the backing of her husband, Nasheem Williams, she initially launched a boutique offering lashes and hair bundles, a venture that, while eventually taking a back seat, laid the groundwork for the inception of Touched by Tiva Makeup Studio.

The studio, aptly named to reflect Sativa’s commitment to providing personalized and tender care, quickly became renowned for making clients feel so at ease that they would often doze off during their beauty sessions. Sativa, now a licensed tattoo artist, has broadened her services to include “powder brows,” a semi-permanent technique that delicately refines and accentuates eyebrows, offering lasting beauty for up to three years.

Sativa Williams’ journey is a narrative of resilience, dedication, and the relentless pursuit of one’s aspirations. She passionately encourages fellow entrepreneurs to embrace their dreams, underscoring that the road to success is paved with challenges that ultimately forge strength and resilience. “The financial rewards you seek will follow once you commit to your path,” she asserts. “Every trial encountered is merely a step toward fortifying your resolve.”

Touched by Tiva Makeup Studio invites everyone to discover the transformative experiences it offers, with detailed information on services, operating hours, and special promotions available through its website and social media platforms (Facebook, Instagram). Sativa’s evolution from a collegiate enthusiast to a celebrated entrepreneur exemplifies the power of perseverance and the realization of dreams through hard work and unwavering commitment.

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SBA Launches T.H.R.I.V.E. Training Program for Small Business Owners in 2024

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The U.S. Small Business Administration (SBA) has unveiled the T.H.R.I.V.E. (Train, Hope, Rise, Innovate, Venture, Elevate) training program, set to begin in 2024. This initiative, evolving from the previous Emerging Leaders program, is tailored to bolster the expansion and longevity of small businesses throughout the United States, including those in the U.S. Virgin Islands.

Starting on June 18 and concluding on December 10, 2024, T.H.R.I.V.E. offers a blend of online and in-person sessions. The curriculum is designed to enhance leadership skills, strategic financial management, market innovation, and the development of a vibrant company culture. Participants will engage in an interactive format, receiving guidance from experts and creating a comprehensive three-year strategic growth plan.

Isabel Casillas Guzman, the 27th Administrator of the SBA, stressed the importance of the program. “The T.H.R.I.V.E. Emerging Leaders Reimagined initiative arms budding small business leaders with the essential tools and knowledge, providing them access to top economic minds, which is crucial for competing in the global market,” she noted.

To qualify, businesses must have been operational for at least three years, generate minimum annual revenues of $250,000, employ at least one person besides the owner, and the owner must participate throughout the six-month program duration.

Josué E. Rivera, SBA’s district director for Puerto Rico and the U.S. Virgin Islands, emphasized the training’s collaborative approach. “Our innovative cohort model not only fosters a network of support but also connects participants with leading figures in the industry and government. This approach is instrumental in cultivating business growth and sustainable practices,” Rivera said.

Wayne Huddleston, SBA senior area manager for the U.S. Virgin Islands, highlighted the program’s local impact. “For small business owners in the U.S. Virgin Islands, this program offers crucial tools and knowledge to help them diversify their revenue streams and expand their operations. I urge interested entrepreneurs to apply before the April 28 deadline, as space is limited,” he urged.

Entrepreneurs from the U.S. Virgin Islands interested in the 2024 T.H.R.I.V.E. cohort can obtain more information and apply by visiting the SBA’s official website or by contacting the SBA’s St. Croix office at 340-473-7945. Applications are open until April 28, 2024.

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Leadership Transition at RTPark as CEO Peter Chapman Announces Departure

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The Research and Technology Park (RTPark) is set for a new chapter in leadership as CEO Peter H. Chapman has announced he will be stepping down after a dynamic and impactful six years at the helm. Chapman, credited with steering RTPark through a period marked by strategic innovations and robust growth, will see his contract conclude without renewal. His future endeavors will concentrate on his venture, Urban Policy Innovations (UPI), an economic development and real estate advisory firm, as revealed in a recent RTPark press release.

Chapman’s era at RTPark is distinguished by remarkable financial achievements and the enhancement of the community’s socio-economic landscape in the Virgin Islands. Under his guidance, RTPark was distinguished with the 2020 Economic Development Organization of the Year award by the International Economic Development Council. The park’s business portfolio witnessed a substantial 275% growth, while its revenues soared by over 300%, obliterating a $4 million debt accumulated before Chapman’s leadership in 2018. Notably, RTPark’s support for the University of the Virgin Islands (UVI) saw a dramatic increase, contributing $3 million in 2023—a more than 300% rise since 2018, cumulating to approximately $14 million in support since RTPark’s inception.

Reflecting on his tenure, Chapman expressed his dedication to the economic diversification efforts of the RTPark and the broader Virgin Islands community. “Leading the RTPark has been a privilege, and I am thankful for the trust and opportunity granted by the RTPark Board of Directors and the organization’s visionary founders,” he remarked.

Chapman attributed the success of RTPark to a vigorous economic development strategy that propelled tech sector growth and diversified revenue streams. This approach included enticing new enterprises, nurturing startups, developing the workforce, facilitating access to capital, and enhancing infrastructure. He also acknowledged the crucial role of RTPark-affiliated companies in fueling the organization’s expansion and its significant investments in UVI.

As Chapman prepares for his departure, he remains devoted to a smooth transition and the continued prosperity of RTPark’s projects. He hinted at his potential involvement in special economic development projects within the Virgin Islands post-RTPark, expressing gratitude for the opportunity to serve and his anticipation for RTPark’s future trajectory.

“The collective achievements during my tenure are a reflection of the collaborative effort and commitment of our team, partners, and the community. I am proud of our accomplishments and eager to witness RTPark’s ongoing success,” Chapman concluded.

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Launch of GERS Personal Loan Program: A New Opportunity for Government Employees

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The Government Employees’ Retirement System (GERS) has officially announced the opening for expressions of interest in its newly relaunched personal loan program, sparking excitement among its members. Following a resolution in January by the GERS Board of Trustees, $20 million has been earmarked to fuel this initiative, aimed at providing financial assistance to its members. This revival splits the allocated funds equally between the St. Croix and St. Thomas-St. John administrative districts.

Eligibility for this financial opportunity is extended to active members who have contributed for a minimum of two years. They can apply for loans up to $10,000, repayable over a span of five years or before the borrower reaches the age of 70, at an interest rate of 8%.

Members interested in availing themselves of this opportunity are encouraged to express their interest through an online loan interest form or by personally visiting GERS offices. The deadline for submission is set for April 18, before noon. An application fee of $50 is required as part of the process, as stated by the agency.

Following the initial expression of interest, the pre-qualification stage will commence. Successful candidates will then be notified to arrange interview appointments, proceeding in the sequence in which their expressions of interest were received. This structured approach ensures a transparent and orderly process, allowing members to step closer to financial empowerment through the GERS personal loan program.

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