![Summary List PlacementThe coronavirus pandemic and an ensuing recession has pushed Americans to buy more booze at their corner liquor shop. But ironically, many are reaching for top-quality spirits instead of trading down amid a tough economic climate.
Sales of ultra-premium spirits, generally those that sell for $25 a bottle or more, rose more than 40% at retailers over a 52-week period ending on December 26, according to data from Nielsen. That's compared to the roughly 11% growth in sales those spirits produced for retailers over a similar period in 2019. Of the lower-priced spirit categories that Nielsen tracks, none grew nearly as much during either period.
Part of the reason for this boom in premium spirit sales is a trend common to many food and beverage companies these days: More consumers are dining at home, meaning they are pouring their own glasses of Patron tequila or Remy Martin cognac instead of going out to bars or restaurants, where business remains down significantly.
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But there are reasons to think that this dynamic might shape consumer habits after the pandemic ends. Many people have realized they can take the money that they formerly spent on a few drinks after work at a bar and buy an entire bottle, sometimes opting to go a grade above what they were used to, said Laurence Whyatt, an analyst at Barclays.
"I can go buy myself the bottle of Johnnie Walker Blue instead of the Johnnie Walker Black at four times the price," he said in an interview. "I think that's the mentality that has increased premium sales."
What consumers' post-pandemic drinking habits look like will depend on factors such as how much of the population continues working from home permanently as well as whether drinkers are willing to trade back down to cheaper options, Whyatt said.
"I wouldn't be surprised to see people perhaps drinking slightly less, but drinking better," he said.
Another factor that could determine sales of pricier spirits going forward, according to Whyatt: income inequality. Countries like Turkey or South Africa represent particularly appealing markets for makers of high-end spirits since they offer a low cost of living but have many affluent potential drinkers with lots of disposable income at the top of society.
"As inequality increases, typical wealthy premium spirits purchasers benefit, and therefore the number of consumers willing/able to purchase premium spirits increases," he wrote in a report earlier this month.
To Whyatt's point, economists from the International Monetary Fund and other authorities have said that the pandemic is widening income gaps in a host of countries.
At Brown-Forman, which makes Jack Daniels whiskey and Herradura tequila, spirit sales have gone up overall even with many bars and restaurants closed or only offering drinks for takeout, CEO Lawson Whiting told analysts during an earnings call in December.
"This has been unlike any other recession that we've experienced," Whiting said. "In the US, ultra and super-premium spirits are gaining share at faster rates than in the pre-COVID time periods."
Restaurants, bars, and other places where people gather to drink are traditional testing grounds for new products created by manufacturers since consumers tend to try new drinks by the glass instead of the bottle. Whiting said he expects that dining out will be "slow to come back," adding that Brown-Forman has put more effort into promoting new products at specialty liquor shops.
Major distillers were already betting on higher-end alcohol well before the pandemic, with companies like Constellation Brands and Pernod Ricard investing in upstart brands, many of which sell high-end drinks. At the same time, many manufacturers have sold off brands that retail for less, focusing their portfolios on more expensive drinks.
Companies have also continued to beef up their premium spirits offerings during the pandemic. In October, UK-based Diageo acquired Chase Distillery, which makes specialty gins in flavors like Seville Marmalade, Pink Grapefruit, and Pomelo.
"Post-pandemic, we expect the super-premium segment to continue to grow [more than] 10%, underpinning a gradual shift of Diageo's gin portfolio towards higher price points," UBS analyst Nik Oliver wrote about the Chase deal in October.
Growth projections from IWSR, which tracks alcoholic beverage sales around the world, suggest that companies are likely to keep focusing on the higher end of the market. In the US, sales volumes of "prestige" spirits, which IWSR defines as beverages that sell for $100 or more per 750 milliliter bottle, are expected to grow by 9.2% on average each year between 2019 and 2024.
By contrast, IWSR expects various "premium" spirits, those it defines as having price tags between $22.50 and $99.99, to grow an average of 2.7% annually. Sales of spirits that retail for $22.49 and less, meanwhile, are expected to decline slightly.SEE ALSO: The largest franchise operator in the US, Greg Flynn, shares his playbook for success and reveals why his latest $550 million bet on Pizza Hut and Wendy's is key to growing his empire
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A potential Trump memoir is being opposed by hundreds of editors, writers, and agents – who have signed an open letter against it
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![Independent fashion retail, like many industries, has been hit hard by the pandemic, with many businesses like Sies Marjan, Need Supply, Totokaelo, Cushnie, and Bird in Brooklyn forced to close doors in the last year. That’s why supporting small businesses is essential right now. This is especially true for shops that cater toward plus-size shoppers, a major segment of the U.S. population — 67% of women in the U.S. wear a size 14 or up — that is rarely the fashion industry’s focus of attention. That said, finding small, plus-size clothing retailers to shop from can be a daunting task, leading many to default to fast fashion instead. One look at Twitter confirms this, with many people asking their followers this question: Where are all the plus-size clothing brands that aren’t fast fashion? One of them is Guadalupe “Lupe” Soto, a 22-year-old woman from Anaheim, California, who in December tweeted asking for small brand recommendations: “I wanna support more plus-sized businesses cause I don’t really see many and I wish I did as a plus-size gal myself.”“I prefer to shop small businesses for environmental purposes, [because] fast fashion brands contribute to climate change, as well as worker exploitation,” Lupe tells Refinery29. “This year I tried my best to refrain from fast fashion and have been shopping for clothes from thrift shops and secondhand stores.”Since the pandemic began, many people similarly have chosen to re-evaluate their consumption habits and educate themselves on the environmental waste and unethical practices that are tied to fast fashion corporations. But given how few brands cater to plus-size women, giving up fast fashion, which is also affordable, is not easy for anyone above a size 14. Still, many are not deterred. “Moving forward, I know I want to put my money in the pockets of people who really need it and small brands that exemplify everything I stand for,” says Lupe.With that in mind, we compiled a list of our go-to indie shops — some that sell new items, others vintage, including Lupe's Depop store. Ahead, 21 plus-size brands and retailers to support now. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.BerriezEmma Zack founded her Brooklyn-based online vintage shop Berriez after years of struggling to find clothing that fit both her aesthetic and her body type. At a young age, she fell in love with secondhand clothing, though she realized soon after that plus-size vintage fashion was hard to come by. In an effort to give women like her more options, she started Berriez, where she specializes in sourcing previously owned items specifically for plus-size women. Vintage Floral Dress, $, available at BerriezCopper Hive VintageSalt Lake City’s Copper Hive Vintage was founded by Jacqueline Whitmore — Chubby Dust Bunny on Instagram — a self-described “fat boss babe” who’s obsessed with vintage clothing. For her store, she curates vintage clothing, shoes, and accessories with size inclusivity in mind. Vintage Vintage 1940s Sheer Nelly Don Pastel, $, available at Copper Hive VintageCopper Union ApparelWith a focus on fit and fabric, Copper Union Apparel designs pieces for women sizes 12 to 34, paying specific attention to plus-size “industry standards,” so as to ensure that when shoppers order their size, their size is the one they receive. As for their offering, the pieces sold at Copper Union range from leopard print T-shirt dresses to slouchy overalls. Oh, and they sell handmade face masks, too. Copper Union Apparel Esther Overalls, $, available at Copper Union ApparelCoyanFounded by creative consultant Lucas Zunz, luxury fashion brand Coyan offers made-to-order gowns and caftans, up to size 24, in an array of vibrant colors and luxurious fabrics. Though on the pricier side, Coyan's occasionwear will be a highlight of your closet for years to come.Coyan Made-To-Order Seta Gown in Orange, $, available at CoyanHenningFounded by plus-size fashion editor and model Lauren Chan — you might recognize her from Christian Siriano’s runway shows — Henning is a luxury brand that Chan started after years of feeling “on the fringe” in the fashion industry because of her size. Focused on high-quality staples, the brand specializes in wardrobe essentials like blazers, coats, and silk dresses. Henning Classon T-Shirt, $, available at HenningHey MavensHey Mavens is a plus-size lingerie brand that offers fun, handmade undergarments that founder Annika Chaloff believes have “the power to influence how you feel,” according to her website.Hey Mavens Slime Green Bra, $, available at Hey MavensImpish LeeImpish Lee, founded by sisters Noelle Lee Ventresca and Kali Taylor Ventresca, is a customizable lingerie brand designed to provide women with intimates that fit them right, no matter what size they are.Impish Lee Mimi Playsuit, $, available at Impish LeeJibriStarted by Atlanta-native Jasmine Elder in 2006, Jibri is a line dedicated to providing women — size 10 to 28 — with an array of stylish options ranging from chic caftans to cozy loungewear. Fans of Jibri include Tess Holiday, Gabourey Sidibe, and Toccara. JIBRI Two-Tone Maxi Cocoon Dress, $, available at JibriLoud BodiesPatricia Luiza Blaj founded her ethically made clothing brand Loud Bodies as a solution to the fashion industry's inclusivity problem. Whether you're tall, petite, plus-size, or need adaptive clothing, Loud Bodies has something on-trend that will fit your specific sartorial needs. But in the off-chance that you can't find anything in your size, the brand will custom make items that are — for free. Loud Bodies Venus Layered Dress, $, available at Loud BodiesLupe SotoSoto’s Depop shop has a little bit of everything, from colorblocked T-shirts and corduroys to delicate blouses and mini skirts — all of which are secondhand and sourced with plus-size women in mind. SheIn Pink Gingham See-Through Baby Doll Top, $, available at DepopLuvsick PlusChicago-based vintage obsessee Britteny Riordan founded her secondhand shop Luvsick Plus as a way of sharing her passion for finding vintage items for all body types with the world. Camo pants, plaid skirts, grandpa sweaters, and more — Riordan has an eye for finding on-trend pieces for everyone. Luvsick Plus The Vincent Pants, $, available at Luvsick PlusMore Than Your AverageLocated in Washington D.C., More Than Your Average was founded by Mya O. Price. It boasts stylish options ranging from plaid slip skirts to ‘80s-inspired power suits. More Than Your Average Statement Flared Plaid Skirt, $, available at More Than Your AveragePaint By Shawn Denise“I wanted to create a brand [where] curvy women could find a one-of-a-kind piece for the perfect event, night on the town, or even an everyday look,” Paint by Shawn Denise founder and designer Shawn Denise writes on her website. As such, her brand, which was founded in 2013, offers everything from mini dresses to pantsuits, for women sizes 12 to 34. Paint By Shawn Denise Ha'lesha Dress, $, available at Paint By Shawn DenisePari PassuShanna Goldstone and Edward Slezak co-founded Pari Passu, which in Latin, translates to "equal in all respects," after helping actress Melissa McCarthy launch her clothing brand. After researching the market with McCarthy, they realized the often subpar options plus-size women have when shopping for clothing. In turn, the duo decided to change that, by designing plus-size clothing using a proprietary fit system that takes shape into account. The result? Minimal fashion items that fit as close to perfect as possible without them being custom-made.pari passu Jenn Robe, $, available at Pari PassuPlus BKLYNFrom brand new items to vintage and consignment pieces — all of which range between size 14 and 26, with select styles up to 32 — there’s something for everyone’s unique aesthetic at Plus BKLYN, one of New York City’s largest retailers specializing in plus-size fashion. Vintage Spring Front Pleat Floral Dress XL, $, available at Plus BKLYNThe Plus BusBased in the Los Angeles neighborhood of Highland Park, The Plus Bus is a mecca for new and secondhand fashions for plus-size women who want access to stylish clothing at an affordable price. Founders Jen Wilder and Marcy Guevara-Prete launched their business in 2015, first showing up at vintage fairs and flea markets in L.A., before opening their brick-and-mortar store a year later. Vintage Pink and Yellow Plaid Pleated Skort, Size 3X, $, available at The Plus BusSeaux & SeauxSeaux & Seaux is a New Orleans-based boutique that caters specifically to women sizes XL to 3X. With monochrome co-ords, jumpsuits, corsets, and more, Seaux & Seaux features an impressive selection of on-trend pieces. Seaux & Seaux Cheetah Sista Mesh Corset, $, available at Seaux & SeauxSmart Glamour Mallorie Dunn, a part-time professor at Parsons in New York City, founded Smart Glamour after graduating from both FIT and Pratt. Her inspiration for the brand stemmed from conversations she had surrounding body image issues and the lack of representation of women, femmes, and non-binary folks in the media, according to her brand’s website. On her site, users can shop based on specific models, which allows them to see what each item looks like on different body types. Smart Glamour also offers virtual try-ons for $15.Smart Glamour The Tommy Scuba Wide Leg Suit Pant, $, available at Smart GlamourSmash ShoesStarted as a solution to the footwear industry’s lack of options for women who wear sizes 10 and up, Smash Shoes offers versatile shoe options, from over-the-knee boots to strappy sandals, to a segment of shoe shoppers that often get forgotten. Smash Shoes Dale Sandals, $, available at Smash ShoesTuesday of CaliforniaBased in Los Angeles, Tuesday of California is a brand dedicated to offering people of all sizes — the brand makes sizes XXS to 7X — the opportunity to shop ethically made and environmentally friendly clothing items. Tuesday of California Slip Dress, $, available at Tuesday of CaliforniaZelie For SheZelie For She designer Elann Zelie creates limited-run and trend-forward items for women sizes 14 to 24, with every item designed and produced in Los Angeles. Zelie for She Sunday Kind Of Love Dress, $, available at Zelie for SheLike what you see? How about some more R29 goodness, right here?Plus-Size Bridesmaids Need More Dress OptionsHere's Why I Prefer Clothing Swaps To Shopping NewWhy Are Boots For Plus-Size Women So Hard To Find?](http://testusvi.com/wp-content/uploads/2021/01/10261959.jpg)
![Jamie O’Hara has questioned why Manchester United midfielder Bruno Fernandes escapes criticism when he plays poorly, while teammate Paul Pogba is routinely hammered by fans and pundits. There’s little doubt Fernandes has lit up the Premier League since his arrival from Sporting CP last January, but he has been accused of ‘going missing’ in big […]](http://testusvi.com/wp-content/uploads/2021/01/NINTCHDBPICT000631001603-e1610909169693.jpg)
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