Team Out of Town Blog Hub (Outoftownblog.com) – Philippine Airlines (PAL) marks its 81st anniversary with a stronger commitment to fly forward as a renewed flag carrier, better positioned to bring passengers to more exciting destinations locally and globally as the world opens up for tourism once again.
To revive wanderlust and confidence in traveling, PAL will be working closely with the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arms of the Department of Tourism (DOT), in assuring travelers that the tourism industry is ready to welcome them and is well equipped with all the needed safety measures and health protocols.
As part of its anniversary celebration, PAL and TPB organized an 8-day familiarization tour (fam tour) with a group of media and social influencers to rediscover well-loved island destinations – Boracay, Aklan; Cebu City, and Coron, Palawan. The tour puts a spotlight on TPB recommended attractions, activities, and experiences that echo how #itsmorefuninthephilippines and #ItsMoreFunWithYou.
In Boracay, the tour was highlighted by an up-close and personal experience of the world-famous Philippine sunset via a relaxing cruise, while in Cebu, the group toured scenic spots along Transcentral Highway. In Coron, participants were captivated by its majestic islands, cerulean waters, and limestone cliffs.
Maria Anthonette C. Velasco-Allones, TPB Chief Operating Officer expressed “With more than half of the population vaccinated and mobility restrictions have eased, we aim to highlight that we can all enjoy fun and safe travels once again. We believe that there is pent-up demand for leisure trips and the summer months have always been a peak season. The fam tour is but a sneak peek of the fun experiences local tourists can explore when they visit around the Philippines.”
PAL Vice President for Marketing, Ria C. Domingo said, “We’re very happy to celebrate PAL’s 81st Anniversary and showcase that we have emerged as a renewed airline that can fly passengers to the best destinations in the country and the world. Kudos to TPB for supporting this initiative.”
On top of the fam tour, PAL will also be showcasing Philippine tourism destination videos in the in-flight entertainment of international flights, promoting the country to a global audience.
Ms. Ria Domingo furthered that more collaborations from PAL and TPB can also be expected. “As the world reopens, we will bring our A-game as we can expect a tough competition between countries for tourists. Together with DOT through the TPB, and other tourism stakeholders, we will invest in intensive campaigns and promotions attracting visitors to fly to and around the archipelago for unique and indelible travel memories.”
PAL has already started to introduce more than 1,500 additional flights- an expansion of more than 52% systemwide and a clear vote of confidence in the strength of the economic rebound and the revival of leisure tourism and business travel. With this, PAL expects its Manila hub can potentially reach pre-COVID 19 levels by April this year.
At 81, PAL is stronger and bent on continuing its service to the country as the national flag carrier.